35 Advertising and promotional publicity; presentation of goods on communication media for retail purposes; advertising services (mailing list emails, advertising sponsors etc); promoting the goods and services by arranging for sponsors to affiliate their goods and services with sports competitions and activities; retail services in relation to sporting goods, clothing and memorabilia, namely, figurines, badges, place mats, beer mats, cups, glasses, mugs, publications, photographs, DVDs, films, posters