16 Paper and cardboard; printed matter, namely, reports featuring information on retail transactions, consumer information, customer transactions, customer behaviour, customer attitudes, customer trends, retailing and marketing, advertising, promotions, product ranging and recommendations, retail layout, product costing, product pricing, communication strategies, personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; instructional and teaching materials in the field of collation, storage and analysis of consumer data, and its use in retail product pricing and promotion, retail product ranging, consumer loyalty and engagement, consumer marketing and advertising including sponsored products, sponsored search and measurement of campaign performance, and consumer user journey personalisation; marketing and promotional materials, namely, printed pamphlets, brochures, booklets, leaflets, informational flyers, informational sheets, newsletters, catalogues, books, hand-outs, workbooks, journals, manuals, worksheets, cards, letters, guides, information sheets, and magazines; printed advertising matter, namely, printed advertising boards of cardboard and paper, advertising signs of cardboard and paper, poster boards, printed posters, cardboard and paper; printed reports relating to market research, customer transactions, customer behaviour and customer trends; educational publications, namely, books, hand-outs, workbooks, journals, manuals, worksheets and cards in the field of retail transactions, consumer information, customer transactions, customer behaviour, customer attitudes, customer trends, retailing and marketing, advertising, promotions, product ranging and recommendations, retail layout, product costing, product pricing, communication strategies, personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; printed information booklets in the field of retail transactions, consumer information, customer transactions, customer behaviour, customer attitudes, customer trends, retailing and marketing, advertising, promotions, product ranging and recommendations, retail layout, product costing, product pricing, communication strategies, personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; printed informational letters in the field of retail transactions, consumer information, customer transactions, customer behaviour, customer attitudes, customer trends, retailing and marketing, advertising, promotions, product ranging and recommendations, retail layout, product costing, product pricing, communication strategies, personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; leaflets about retail transactions, consumer information, customer transactions, customer behaviour, customer attitudes, customer trends, retailing and marketing, advertising, promotions, product ranging and recommendations, retail layout, product costing, product pricing, communication strategies, personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; printed consumer reports featuring information on retail transactions, consumer information, and consumer trends; printed guides for brands and retailers; printed information sheets in the field of retail transactions, consumer information, customer transactions, customer behaviour, customer attitudes, customer trends, retailing and marketing, advertising, promotions, product ranging and recommendations, retail layout, product costing, product pricing, communication strategies, personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; printed manuals in the field of retail transactions, consumer information, customer transactions, customer behaviour, customer attitudes, customer trends, retailing and marketing, advertising, promotions, product ranging and recommendations, retail layout, product costing, product pricing, communication strategies, personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; printed plans; printed publications, namely, brochures, booklets, and teaching materials in the field of retail transactions, consumer information, customer transactions, customer behaviour, customer attitudes, customer trends, retailing and marketing, advertising, promotions, product ranging and recommendations, retail layout, product costing, product pricing, communication strategies, personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; promotional publications, namely, brochures, leaflets and newsletters in the field of retail transactions, consumer information, customer transactions, customer behaviour, customer attitudes, customer trends, retailing and marketing, advertising, promotions, product ranging and recommendations, retail layout, product costing, product pricing, communication strategies, personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; paper loyalty cards; printed vouchers of value; magazines in the field of retail transactions, consumer information, customer transactions, customer behaviour, customer attitudes, customer trends, retailing and marketing, advertising, promotions, product ranging and recommendations, retail layout, product costing, product pricing, communication strategies, personalisation of content of web sites, marketing, advertising, sales, promotional, incentive and loyalty programmes; but none of the aforesaid relating to recruitment, driver training and driver risk management and logistics staff training