35 Advertising; business management; business administration; office functions; the bringing together, for the benefit of others, of a variety of goods, namely, of engine oils, transmission oils, automatic transmission, automotive function fluids, hydraulic fluids, compressor oils, oils for turbines and greases, excluding the transport thereof, enabling customers to conveniently view and purchase those goods, all the above mentioned services provided by retail stores, wholesale outlets, through vending machines, mail order catalogues, online retail stores, and television shopping services; administration of consumer loyalty programs to promote rental of apartments by others, providing business information via a web site, direct mail advertising, distribution of samples, import-export agency services, marketing services, on-line advertising on a computer network, outdoor advertising, providing television home shopping services in the field of general consumer merchandise for retail purposes, sales promotion for others, all the aforementioned services for automotive lubricants, for industrial lubricants and greases