The mark consists of four sets of two concentric circles. The first containing the Chinese wording "70 Duo Nian De Zhong Guo Chuan Tong" along the upper section and the Chinese wording "Shi Yu 1948 Nian" in the center. The second containing the Chinese wording "Zhong Guo Gao Ji Chu Shi De Bu Er Zhi Xuan" along the upper section with a design of a chef hat in the center and chopsticks along the bottom. The third containing the Chinese wording "You Jing Xuan Ma Ling Shu Jing Zhi Er Cheng" along the upper section with a design of a flag sticking out of three potatoes in the center. The fourth containing the Chinese wording "Wu Ren Gong Tian Jia Ji" along the upper section with a design of a hand holding three leaves in the center. The mark is entirely in blue on a white background.
In the Statement, lines 4 and 5, should be deleted, and, "Vinoly Toren, 18e verdieping, Amsterdam, NETHERLANDS NL-1082MD" should be inserted.
ONE NINE FOUR EIGHT; NINETEEN FORTY EIGHT; ONE THOUSAND NINE HUNDRED FORTY EIGHT
The color(s) blue and white is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "70 Duo Nian De Zhong Guo Chuan Tong, Shi Yu 1948 Nian. Zhong Guo Gao Ji Chu Shi De Bu Er Zhi Xuan. You Jing Xuan Ma Ling Shu Jing Zhi Er Cheng. Wu Ren Gong Tian Jia Ji" and this means "INTRODUCED IN CHINA SINCE 1948. CHOICE OF HIGH-LEVEL CHEFS IN CHINA. MADE OF SELECTED POTATOES. NO ARTIFICIAL ADDITIVES" in English.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "SHI YU 1948 NIAN" AND "WU REN GONG TIAN JIA JI"