35 Advertising services; business management; business administration services; Retail and wholesale store services provided via the Internet, by mail, and by telephone featuring cutlery, scientific, nautical, surveying, photographic, cinematographic and optical apparatus and instruments for weighing, measuring, signalling, checking in the form of supervision, life-saving and teaching, apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity, apparatus for recording, transmission or reproduction of sound or images, magnetic data carriers, recording discs, compact discs, DVDs and other digital recording media, mechanisms for coin-operated apparatus, cash registers, calculating machines, data processing equipment, computers, software, apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, jewelry articles, horological and chronometric instruments, paper and cardboard articles, books, printed matter, printed photographs, stationery, adhesive glue for stationery or household purposes, artists' materials, paintbrushes, office requisites, except furniture, teaching materials except apparatus, plastic materials for packaging, printing blocks, leatherware articles, bags, rucksacks, trunks and travelling bags, umbrellas and parasols, furniture, mirrors, picture frames, household or kitchen utensils and containers, household textile articles, bed covers, table covers, clothing, footwear, headgear, games and playthings, gymnastic and sporting articles, decorations for Christmas trees, confectionery, foodstuffs, coffee, tea, cocoa and non-alcoholic beverages