35 Retail store and online retail store services featuring bicycles, bikes, parts and components of bicycles and bikes, accessories for bicycles and bikes, protective helmets for sports, helmets for cyclists and motorcyclists, clothing for protection against accidents, apparatus and installations for navigation and guidance for vehicles, sports eyewear, batteries and battery chargers; Retail store and online retail store services featuring bicycles, bikes, parts and components of bicycles and bikes, accessories for bicycles and bikes, protective helmets for sports, helmets for cyclists and motorcyclists, clothing for protection against accidents, apparatus and installations for navigation and guidance for vehicles, sports eyewear, batteries and battery chargers; providing television home shopping services in the field of bicycles, bikes, parts and components of bicycles and bikes, accessories for bicycles and bikes, protective helmets for sports, helmets for cyclists and motorcyclists, clothing for protection against accidents, apparatus and installations for navigation and guidance for vehicles, sports eyewear, batteries and battery chargers; demonstration of goods and services by electronic means, also as applied to home shopping services and mail order services in the field of bicycles and bicycle accessories; providing television home shopping services in the field of bicycles and bicycle accessories; sales promotion through customer loyalty programs in the field of bicycles and bicycle accessories; commercial information and advice for consumers in the choice of products and services in the field of bicycles and bicycle accessories; administrative processing of purchase orders in the field of bicycles and bicycle accessories; organization of exhibitions for commercial or advertising purpose, and for the testing in the nature of opinion survey of sports goods, namely, bicycles, bikes, parts and components of bicycles and bikes, accessories for bicycles and bikes, protective helmets for sports, helmets for cyclists and motorcyclists, clothing for protection against accidents, apparatus and installations for navigation and guidance for vehicles, sports eyewear, batteries and battery chargers, for commercial or advertising purposes