35 Advertising services; commercial business management; commercial business administration; employment agency services; personnel recruitment; advertising services through sponsorship; online advertising services; information and advisory services in relation to commercial business management and commercial business administration provided online or via the Internet; advertising and promotional services; dissemination of advertising and promotional materials; provision and rental of advertising space and advertising material; publication of advertising material and texts; rental of advertising time in film credits; television advertising, radio advertising; promotion of sports events in the field of football; promotion of the goods and services of third parties; financial sponsorship search in relation to football competitions; compilation of advertisements for use as web pages on the Internet or on wireless electronic communication devices; provision of space on web sites for advertising goods and services; provision of an online marketplace for buyers and sellers of goods and services; online auction services; compilation of business directories for publication on the Internet and on wireless electronic communication networks; promotional marketing services; sports promotion and public relations agency services; market study services; marketing research services; public opinion polling services; organization of events, exhibitions, trade fairs and trade shows for commercial, promotional purposes; organization of advertising exhibitions for trade fairs; data bank management services; compilation of statistics; collection of data, statistics and other information on sports performances; advice regarding company organization and management; business consultancy for companies; organization of promotional competitions, namely, promoting the goods and services of others by means of contests; provision of commercial information; advertising of sports events in the field of football; retail store services and online retail store services in the fields of common metals, machines and machine tools, tools and utensils, optical, audiovisual, magnetic, electric and electronic apparatus and equipment, medical apparatus and equipment, apparatus and equipment for lighting, heating, cooking, refrigerating, drying and ventilating, vehicles and accessories, articles in precious metals, jewelry and watchmaking and timekeeping instruments, badges and pins, musical instruments, paper and cardboard goods, printed materials and stationery, tickets for sports events, leather and imitation leather goods, luggage and bags, umbrellas, household goods, furniture, promotional and exhibition articles, textile goods, clothing, footwear and headgear, embroidery and ribbons, cords and cord derivatives, floor coverings, games, toys, sporting articles, food and food products, alcoholic and non-alcoholic beverages, solvents, paraffin, wax, bitumen and petroleum, fuels, oils, lubricants, transmission fluids, brake fluids, anti-freeze agents, cooling fluids, hydraulic fluids, greases, gasoline, gasoline for engines, diesel fuel, fuel oil, fuel gas, fuel gas, bio-fuel, hub caps, tires, casings for pneumatic tires, alloys for wheels, sun screens, roof racks, holders for carrying sports equipment, seat covers, covers for cars, potato chips, French fries, milk, milk beverages, drinking yogurts, milk shakes, milk products, cheese, soy milk being a milk substitute, non-alcoholic beverages, mineral and carbonated waters, energy drinks, isotonic beverages, fruit and vegetable beverages and juices, beers, lagers and ales, non-alcoholic beers, coffee, tea, cocoa, cakes, biscuits, crackers, candies, edible ices, confectionery, chocolate confectionery, chocolate, corn chips, mustard, vinegar, sauces being condiments, hamburger sandwiches, cheeseburger sandwiches, sandwiches with fish, meat or vegetables, and hot dog sandwiches, which services enable customers to view and purchase those goods in stores or via the Internet or via wireless electronic communication; retail store services featuring food and beverages; retail store services featuring dispensers filled with food and beverages which services enable customers to conveniently view and purchase those food and beverages; retail food store services in restaurants, school dining rooms, bakeries, delicatessen, corporate dining rooms, specialty food stores, ice cream shops, yogurt shops, coffee shops, cookie shops; retail store services, including online retail store services, in the fields of fuel, kerosene, fuel gas, bio-fuel, motor oils and greases, lubricants and greases, hydraulic transmission oils and fluids, fluids for hydraulic circuits and hydraulic oils, enabling customers to view and purchase those goods in stores or via the Internet or via wireless electronic communication; commercial administration services for the processing of sales made on the Internet or on wireless electronic communication devices; business administration services, namely, billing; sales promotion, namely, promoting the goods and services of others by means of a preferred customer program; sales promotion services in the field of tickets; customer loyalty services and customer club services for commercial, promotional and advertising purposes; compilation of data, namely, still or animated images, into a central file of business purposes