35 Product merchandising for others; advertising services, in particular for athletes; sales promotion; order placement services, namely, on-line ordering services featuring water purification and water treatment; bookkeeping and invoicing services in the field of e-commerce businesses; presentation of goods and services on the internet, namely, operating an on-line shopping site in the field of water purification and water treatment; digital marketing services; organizing and conducting trade shows and exhibitions for commercial or advertising purposes; preparing promotional and merchandising material for others; marketing services, namely, developing marketing campaigns; design of the advertising content of brochures for others; preparation of publicity publication, namely, writing of publicity texts, publication of publicity texts; television advertising; advertising services provided via the internet; publicity columns preparation, namely, writing of publicity texts, publication of publicity texts; online advertising services; presentation of companies on the internet and other media, namely, online advertising and publicity services; product launch services, namely, organizing events for advertising purposes; retail and wholesale store services in connection with organic and inorganic filtering and absorption agents being chemical products for use in industry, ion exchange resins, chemical products for treating, clarifying, softening, desalting, cleaning, disacidifying, and disinfecting water and for disinfecting swimming pool water, activated carbon also in the form of activated carbon fleeces, activated carbon blocks and activated carbon granules, zeolites for softening and iron removal, ion exchange substances, and membranes for fuel cells being chemical preparations; retail and wholesale store services in connection with nutritional supplements not for medical purposes based on magnesium, vitamins, calcium, trace elements and zinc, nutritional supplements not for medical purposes based on but not mainly consisting of carbon dioxide and/or carbonic acid, preparations for destroying seaweeds and bacteria; retail and wholesale store services in connection with swimming pools and spa pools, water piping, water-pipe valves, step ladders, step stools, banisters, steps, building and construction materials and elements, handrails and centre poles for staircases, slatted blinds, blind pulls, signs, advertising boards, all the aforesaid goods of metal; retail and wholesale store services in connection with electromechanical apparatus for preparing and dispensing beverages, devices for swimming pools, namely, circulating pump installations being machines and part of machines, pneumatic valves, swimming pool cleaning machines, pumps being machines, in particular pumps for counter-current swimming, parts of all aforementioned goods not included in other classes; retail and wholesale store services in connection with physical and chemical apparatus for filtering and metering solid, pasty, liquid and gaseous materials, minerals and disinfectants, control, checking, supervision, and analysis apparatus not for medical purposes, electric collectors, thermometers, software for controllers and app applications, software for internet and mobile devices, mobile apps, illuminated signs, electric signs, digital signs, illuminated advertisements, luminous advertising display boards, luminous beacons, and fittings for all the aforesaid goods not included in other classes; retail and wholesale store services in connection with installations and apparatus for the treatment, clarification and purification of water, in particular drinking water, UV installations for the disinfection of drinking water and swimming pool water, membranes for water treatment, membranes for the filtration of water as part of machines, dehumidifiers, refill packs and filter cartridges with ion exchangers and/or adsorbents for water filters and water softening apparatus, water supply apparatus and water supply taps, showers, shower heads and shower fittings, shower accessories, heat exchangers, other than parts of machines, installations and apparatus for clarifying, softening, desalting, disacidifying, dechlorinating and disinfecting water, in particular apparatus for the production of chlorine oxide, parts of aforementioned goods, filter cartridges for fixed water connections, fleeces for the treatment of water; retail and wholesale store services in connection with packaging for chemical materials made of cardboard and plastic; retail and wholesale store services in connection with flexible hoses, rubber casings for tubes, hose linings, plastics materials in the form of sheets, waterproof membranes made of polymers and/or rubber, sheets of plastic; retail and wholesale store services in connection with jalousies, stairs, banisters, stair treads, handrails for stair cases, stair components, all the aforesaid goods not of metal; retail and wholesale store services in connection with non-electric small household and kitchen apparatus for water treatment, in particular for filtering water, household apparatus for the production of water and beverages, jugs and pitchers not made of precious metals, non-electric kettles, household or kitchen vessels, namely, water storage vessels, also with replacement water filter cartridges; retail and wholesale store services in connection with preparations for making beverages