35 advertising services; commercial business management; commercial administration of the licensing of the goods and services of others; providing office functions; advertising by mail order; radio and television advertising; production of video recordings and audio-visual recordings for advertising and marketing; graphic advertising services; advertising in periodicals, newspapers and magazines; on-line advertising via a computer network; advertising via banner advertising; provision of space on web sites for advertising of products and services; rental of advertising space; organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes; mediation of advertising; provision of advertising space by electronic means and global information networks; providing advertising space in periodicals, newspapers and magazines; publication of advertising texts; organization of product presentations for advertising purposes; advertising via mobile phone networks; business advice relating to franchising; commercial advisory services relating to the establishment and operation of franchises; services provided by a franchiser, namely, assistance in the operation or management of industrial or commercial businesses; providing television home shopping services in the field of general consumer merchandise; promoting the goods and services of others by means of the issuance of loyalty rewards cards; promoting the goods and services of others through the distribution of discount cards; wholesale and retail store services featuring cosmetic and perfumery products; wholesale and retail store services featuring publications, books, newspapers and magazines; wholesale and retail store services featuring stationery and desk supplies; wholesale and retail store services featuring spectacles, sunglasses, eyeglass cords and spectacle cases; wholesale and retail store services featuring covers and cases for mobile phones and tablet electronics; wholesale and retail store services featuring jewelry, costume jewelry and watches; wholesale and retail store services featuring bags, suitcases and luggage; wholesale and retail store services featuring bags, handbags, satchels being handbags, beach bags, traveling bags, bags with wheels, sports bags, all-purpose carrying bags, shoulder bags, rucksacks, purses, wallets with card compartments, card cases being wallets, briefcases being leatherware, shopping bags, key wallets and briefcases; wholesale and retail store services featuring suitcases, travel suitcases, roller suitcases, labels used as identifiers for suitcases, traveling covers for clothing, traveling sets being leatherware, frames and straps for bags, bags for transporting articles for personal hygiene, cosmetic bags, umbrellas and umbrella covers; wholesale and retail store services featuring clothing, footwear, headgear, belts, gloves, scarves, foulards, shawls, neckerchiefs, bandanas, bath robes, bathing suits, pajamas and lingerie; wholesale and retail store services featuring games and toys; wholesale and retail store services featuring porcelain and earthenware; wholesale and retail store services featuring glassware; wholesale and retail store services featuring bed and table covers, bath linen not being clothing, bath towels, traveling rugs, bed blankets, quilts, covers for cushions, mattress covers, pillowcases, sheets, quilts, quilt covers, table linen, handkerchiefs of textile and pocket handkerchiefs of textile; wholesale and retail store services featuring bands for hair being accessories for hair, hair grips, hair pins, hair fasteners, hair bands, hair curling pins, hair bands and hair ornaments; wholesale and retail store services featuring furniture and fans; wholesale and retail store services featuring decorative products, namely: carpets, mirrors, cushions, frames, curtains, table runners, decorative baskets, statues, statuettes and works of art made of materials such as wood, wax, plaster or plastic, frames, coat stands, magazine racks, umbrella stands, curtain rods, candlesticks, decorative boxes, vases, candles, chandeliers, lamps and artificial flowers