The color(s) raspberry-red, black, gray, white, yellow, green, dark blue, light blue, purple, pink and orange is/are claimed as a feature of the mark.
Raspberry-red, black, gray, white, yellow, green, dark blue, light blue, purple, pink, orange for the word and figurative elements.
The mark consists of the words "ICE VALLEY" in shades of pink, purple, dark blue, white, gray and black, with white, dark blue, and light blue icicles hanging off the letters. There are butterflies in raspberry-red, white, black, yellow, green, orange, light and dark blue, around the words. There is a gray and black behind and silhouetting the design, and the mark is on a light blue background.