35 The bringing together, for the benefit of others, of a variety of goods, excluding the transport thereof, enabling customers to conveniently view and purchase those goods in the field of computer software, social software, application software, computer software platforms, computer software downloaded from the Internet, computer database servers, computer software to enable the searching of data, computer programmes for use in telecommunications, electronic databases, electronic bulletin boards, games software, education software, applications for smartphones and mobile telephones, computer hardware, downloadable electronic publications, blank magnetic data carriers, sound recording discs, compact discs, DVDs and other digital recording media, information technology and audiovisual equipment, apparatus for recording, transmission or reproduction of sound or images and data storage devices; on-line retail and wholesale store services featuring computer software, social software, application software, computer software platforms, computer software downloaded from the Internet, computer database servers, computer software to enable the searching of data, computer programmes for use in telecommunications, electronic databases, electronic bulletin boards, games software, education software, applications for smartphones and mobile telephones, computer hardware, downloadable electronic publications, blank magnetic data carriers, sound recording discs, compact discs, DVDs and other digital recording media, information technology and audiovisual equipment, apparatus for recording, transmission or reproduction of sound or images, data storage devices; presentation of goods on communication media, for retail purposes, namely, television home shopping services; business merchandising display services; sales promotion for others; organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes; advertising, including on-line advertising on a computer network; administration of sales promotion incentive programs; promotional marketing; promotion services; sales promotion; promoting the goods and services of others by means of a preferred customer program featuring frequent buyer discounts; advertising of the goods of other vendors, enabling customers to conveniently view and compare the goods of those vendors; business records keeping; business records management; business management; business administration services; providing office functions