35 Business management; business administration services providing office functions; business management services in relation to franchising in the optical sector, namely, business management advisory services relating to franchising; wholesale and retail store services, and online wholesale and online retail store services, all featuring ophthalmic goods, cosmetics, pharmaceutical preparations for ophthalmic purposes, ophthalmic preparations, preparations for the care and cleaning of contact lenses, solutions for contact lenses, disinfectants for contact lenses, moist wipes for cleaning the eye and eye hygiene, vitamins and minerals for ophthalmic purposes; wholesale and retail store services, and online wholesale and online retail store services, all featuring ophthalmic goods, vitamin preparations for ophthalmic purposes, mineral-based preparations for ophthalmic purposes, dietary supplements for ophthalmic purposes, optical apparatus and instruments, spectacles, optical spectacles, sunglasses, sports masks, sports goggles, protective masks and goggles, spectacle frames; wholesale and retail store services, and online wholesale and online retail store services, all featuring ophthalmic goods, arms for spectacles, lenses, spectacle lenses, corrective lenses, contact lenses, ophthalmic lenses, chains and cords for spectacles, cases for spectacles and containers for contact lenses, computer hardware and software for medical training and for use in the management of sales outlets for optical goods, credit cards; marketing services; wholesale and retail store services, and online wholesale and online retail store services, all featuring ophthalmic goods, encoded and magnetic payment cards and prepaid cards, online publications relating to the optical sector, medical and surgical apparatus instruments for ophthalmic purposes, prosthetic devices, intraocular lenses, spectacle cases and containers for contact lenses of leather and imitations of leather; Publicity agency services; promoting the sale of goods and services of others by planning, designing and implementing sales promotions in the optical sector; loyalty, incentive and bonus programs in the optical sector, namely, business administration of consumer loyalty programs; direct mail advertising in the optical sector; planning and conduction of special promotional events in the optical sector; preparing promotional materials for others in the optical sector; providing data processing services relating to fulfillment of promotional offers in the optical sector; preparation of promotional materials and advertisements for others in the nature of merchandising materials, catalogues and manuals in the optical sector; professional representation for commercial purposes in the optical sector, namely, promotional marketing and representation services for sales to the public sector