The color(s) red, yellow, gray, pink, blue and black is/are claimed as a feature of the mark.
The mark consists of an elephant in gray with pink ears, pink mouth, black eye, blue tail and blue saliva, sitting and the Latin characters "THAIHAOCHUE" which is in red stylized fonts and black shadow. On the right side, there are 10 non-latin characters, which are Thai and Chinese words. The Thai stylized fonts are on the top right in yellow, and the Chinese word at the bottom in red.
The transliteration of The Chinese and Thai characters in the mark is "THAI HAO CHUE".
The Chinese and Thai words appearing in the mark have 3 meanings. First wording means "Calm, peaceful, great, extreme", Second wording means "Good, classy ,affectionate, easy", and third wording means "eat".