35 Compilation and updating of commercial and advertising literature and advertising catalogs of goods and services, including in electronic form online; distribution of advertising literature and promotional items in the nature of ophthalmic products for promotional and advertising purposes; publication of advertising texts; dissemination of advertisements; dissemination of advertising material, namely, leaflets, prospectuses, printed matter, samples; compilation of statistics; collection and systematization of data in a central file for business purposes in the field of optometry; computer file management; public opinion polling; sponsorship search; organization of competitions in connection with advertising; public relations; inventory management assistance; marketing services; Television home shopping services in the field of general consumer merchandise; Promotion of the goods and services of others; demonstration of goods; organization of sales and service promotion activities to build customer loyalty; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; advertising and sales promotion for others, including via telecommunications and/or computer networks; organization of exhibitions and events for commercial and/or promotional and/or advertising purposes; Online retail and wholesale store services featuring sanitary preparations for medical purposes, cleaning solutions for medical purposes, aseptic solutions; Online retail and wholesale store services featuring preparations for cleaning contact lenses and spectacle lenses, products for cleaning contact lenses and spectacle lenses, preparations for holding and storing contact lenses and glasses; Online and wholesale store services featuring machines for working, machining, pruning, cutting, drilling, grinding, overflowing, outlining, grooving, engraving, bevelling, counter-bevelling, chamfering, surfacing, finishing, smoothing, polishing, retouching and/or stripping spectacle lenses and ophthalmic lenses; Online retail and wholesale store services featuring blocking machines for spectacle lenses and ophthalmic lenses, grinding machines for spectacle lenses and ophthalmic lenses, parts and fittings for all the aforesaid goods; Online retail and wholesale store services featuring optical spectacles, sunglasses, sports eyewear, spectacle frames, ophthalmic lenses, spectacle lenses, including organic lenses; Online retail and wholesale store services featuring mineral lenses, corrective lenses, progressive lenses, lenses for sunglasses, polarizing lenses, filtering lenses; Online retail and wholesale store services featuring tinted lenses, colored lenses, light-sensitive lenses, photochromic lenses, treated lenses, coated lenses, anti-reflection lenses, semi-finished lenses, blanks for spectacle lenses, semi-finished blanks for spectacle lenses, contact lenses; Online retail and wholesale store services featuring cases for spectacle lenses, cases for ophthalmic lenses, spectacle cases, cords and chains for spectacles, apparatus and instruments for optical, ophthalmic and/or facial measurement; Online retail and wholesale store services featuring software for measuring and displaying optical, ophthalmic and/or facial parameters, software; Online retail and wholesale store services featuring medical apparatus and instruments, ophthalmic examination instruments; Online retail and wholesale store services featuring medical imaging apparatus for ophthalmic use, pupillometers, light reflex pupillometers, photometers, vertical angle refractionometers, ophthalmoscopes, keratometers, ophthalmometers; Online retail and wholesale store services featuring apparatus for detecting eyesight defects and disorders, apparatus for measuring and testing visual acuity and vision, apparatus and instruments for testing the eyes, in particular for the examination of visual behavior; Online retail and wholesale store services featuring apparatus and instruments for detecting and measuring eye movements and the head in response to visual stimuli, parts and fittings for all the aforesaid goods, apparatus for detecting hearing defects and disorders, audiometers