35 Business advisory services; business consultancy services relating to the administrative, financial and computing fields and information and communications systems for the aforesaid fields; business administration services; business information and assistance services; consultancy and providing of information relating to business strategy and business efficiency, business management, commercial business management, and business organization; business management services; business appraisals; business data analytics, namely, analysis of data in the fields of the hospitality industry, hotel market trends, hotel performance management, hotel pricing, hotels, restaurants, holiday camps and tourist homes and hospitality services; market research and market research studies; business management assistance; compilation of statistics and providing of business statistical information; web site traffic optimization; web site traffic acquisition, namely, developing and managing advertising campaigns and strategies to drive traffic to websites in the fields of the hospitality industry, hotel services, tourism, travel planning and of serving food and drink; marketing analysis services; developing promotional campaigns for business; consultancy relating to the organization of promotional campaigns for business; market research; data search in computer files for others, namely, business research for others; compilation and systemization of information into a computer database; computerized file management; administrative processing of data, signals, images and information processed by computers, for business purposes; developing promotional campaigns for business, and promoting the goods and services of others via media of all kinds, including via a global computer network, the internet or an intranet; providing hotel rate comparison information; website optimization; website analysis, namely, analyzing websites of others to provide strategies and insight regarding marketing and sales; all the above services being rendered in the fields of hotel services, tourism, travel planning, and of serving food and drink