35 Advertising; marketing services; providing marketing information via the Internet; arranging and conducting marketing promotional events for others; sales promotion through customer loyalty programs; product merchandising for others; operation of bonus systems, namely, loyalty, incentive and bonus program administration of a consumer loyalty program to promote goods and retail services of others; information and consultancy in relation to bonus systems consumer loyalty programs; providing business administration of services and organisational support for customer loyalty programs, customer retention, incentive and bonus schemes; providing information relating to bonus, promotional, customer loyalty, customer retention and/or reward schemes via online; arranging, conducting, coordination and monitoring of loyalty schemes and bonus schemes; administration of incentive and bonus schemes to promote sales; compilation of business data about customer loyalty programs into computer databases; updating and maintenance of data in computer databases; maintenance of data in computer databases; retailing in relation to retail store services featuring toiletry preparations, cosmetics, perfumery, perfumes, make-up preparations, eyeglasses and eyeglass cases, sunglasses, goggles for sports, compact discs and DVDs, jewellery, horological and chronometric instruments, goods of leather and imitations of leather, namely, briefcases, pocket wallets, purses, handbags, travelling bags, backpacks, bags for sports, school satchels; retailing in relation to retail store services featuring bags, trunks and travelling bags, clothing, footwear, headgear, games and playthings, gymnastic and sporting articles; provision of business administration assistance; business management and administrative services