35 Business advisory services concerning the purchase, sale, import, export, retailing and wholesaling of downloadable computer software and prerecorded magnetic data carriers featuring electronic and digital learning and assessment content and tools in the field of mathematics, science, reading, civic and citizenship education, and computer and information literacy; business advisory services concerning the purchase, sale, import, export, retailing and wholesaling of digital media, namely, cds, dvds, and downloadable audio and video files featuring learning materials in the field of mathematics, science, reading, civic and citizenship education, and computer and information literacy; business advisory services concerning the purchase, sale, import, export, retailing and wholesaling of downloadable computer software for providing downloadable publications in electronic form in the nature of books and magazines in the field of mathematics, science, reading, civic and citizenship education, and computer and information literacy, especially intended for websites; business advisory services concerning the purchase, sale, import, export, retailing and wholesaling of computer software for creating, delivering, organizing, conducting, scoring and correcting exams, assessments and tests in the field of mathematics, science, reading, civic and citizenship education, and computer and information literacy, via computers and portable electronic devices; business advisory services concerning the purchase, sale, import, export, retailing and wholesaling of educational software for educational instruction in mathematics, science, reading, civic and citizenship education, and computer and information literacy; business advisory services concerning the purchase, sale, import, export, retailing and wholesaling of examinations and assessment materials in electronic form, downloadable, in the field of mathematics, science, reading, civic and citizenship education, and computer and information literacy; business advisory services concerning the purchase, sale, import, export, retailing and wholesaling of computer software for educational purposes, namely, to produce computer reports for benchmarking, diagnostics and the composing of educational standards in the field of learning methodologies and assessments regarding mathematics, science, reading, civic and citizenship education, and computer and information literacy; business advisory services concerning the purchase, sale, import, export, retailing and wholesaling of computer software and telecommunications equipment in the nature of communications software and computer software for providing access to databases and the internet; business advisory services concerning the purchase, sale, import, export, retailing and wholesaling of computer application software for mobile phones and handheld computers, namely, software for use in database management, and printed matter, including books, magazines, printed instructional material, printed teaching material and other similar publications; retail store and online retail store and market research services featuring educational materials and assessment sources related to studying trends in mathematics and science achievement; business consultation services, namely, administrative consultation in the field of educational assessment for purposes of improving mathematics and science achievement of students as well as professional competency of teachers; online retail store and market research services featuring educational materials and assessment sources related to studying trends in reading comprehension; business consultation services, namely, administrative consultation in the field of educational assessment for purposes of improving reading comprehension and proficiency of students and related professional competency of teachers; business consultation services, namely, administrative consultancy in the field of, test development, test administration and test scoring for assessments that measure and benchmark learning foundations as well as educational subjects linked attainment, selected non-cognitive skills and background variables