35 Business management; business administration; business consultancy services; office functions; business services, namely, computer-assisted database and file administration, namely, computerized file and database management; administrative data processing; advertising agency services; advertising, marketing and sales promotion; advertising and marketing consultancy; promotion of sales; sales promotion for goods and services of third parties; market research; market research and analyses; drafting, design, creation, production and dissemination of advertisements and advertising materials for third parties; planning of advertising measures and marketing strategies; administration of customer loyalty programmes which provide free or discounted goods or services if customers repeatedly purchase goods at a certain store; planning and implementation of incentive premium programmes for sales promotion for goods and services; provision of economic, consumer and trade information via computer networks and worldwide communication networks in the field of consumer product information; business services, namely, collection, updating and maintenance of data in databases; online retail store services via the internet and other electronic and communication networks featuring, electronic games, computer software applications, musical works and sound and audiovisual works; online retail store services via the internet and other electronic and communication networks featuring computers, home electronics devices, telecommunication devices, cellular phones, digital electronic pocket devices, computer software and accessories, peripheral devices and carrying containers for such products; retail store services in the field of books, magazines, periodicals, newsletters, journals and other publications on a wide range of topics of general interest; retail store services featuring electronic games, computer software applications, musical works and sound and audiovisual works; retail store services featuring computers, home electronics devices, telecommunication devices, cellular phones, digital electronic pocket devices, computer software and accessories, peripheral devices and carrying containers for such products; presentation and demonstration of goods, namely, providing television home shopping services in the field of general consumer merchandise; subscription to information media packages including texts, data, graphics, images, sound contents, video contents, electronic publications, computer software applications, electronic games and other multimedia contents, provided via newspapers via the internet and other electronic and communication networks; planning and conducting of conferences, shows and exhibitions for commercial, trading and business purposes; information and advice with respect to all services stated above