35 Collection of quality metric data for business purposes; updating and maintenance of data in computer databases; computerized file management; systemization of data in computer databases; compilation of data in computer databases for business purposes; advertising services; business management; business administration; providing office functions; retail store and wholesale store services relating to scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking, life-saving and teaching apparatus and instruments, apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity, apparatus for recording, transmission or reproduction of sound or images, magnetic data carriers, recording discs, CDs, DVDs and other digital recording media, mechanisms for coin-operated apparatus, cash registers, calculating machines, data processing hardware, fire-extinguishing apparatus, data processing programs and computer software, especially for the control of measuring and reading devices and cameras, for image recording and image recognition, for the decoding of image data and for the evaluation and further processing of generated data, downloadable apps, computer software for creating and providing user access to searchable databases with information, data in the form of software and downloadable apps relating to the fitness sector, software for social networks, computer software for creating, managing and interacting with an online community, computer software for managing social network content, interaction with a virtual community, software and downloadable apps for transmitting images, audiovisual and video content, photographs, videos, data, text, messages, comments, advertisements and notices, computer software for enabling payments and online transactions, computer software for displaying information about goods sold in the retail trade, computer software for sharing information about products and services, software and software applications for mobile devices, electronic publications, computer software for distributing advertising for third parties; advertising in media and advertising information services