35 Collection of data; updating and maintenance of data in computer databases; computerized file management; systemization of data in computer databases; compilation of data in computer databases; advertising; business management; business administration; office functions; retail and wholesale services relating to software and data processing programs, computer software for individualized assignment of a shoe, alpine ski boot, cross-country ski boot, hockey shoe, data processing programs and computer software, especially for the control of measuring and reading devices and cameras, for image recording and image recognition, for the decoding of image data and for the evaluation and further processing of generated data, downloadable apps for scanning the human foot, computer software for creating and providing user access to searchable databases with information, data relating to shoes, alpine ski boots, cross-country ski boots, hockey shoes, computer software for enabling payments and online transactions, computer software for displaying information about goods sold in the retail trade, computer software for sharing information about products and services, mobile apps, electrotechnical and electronic devices and systems for measuring the human foot, apparatus and instruments for scanning the human foot, optical scanners, scanners, software and software applications for mobile devices, software for optical image recognition, footwear, ski boots and their parts, cross-country ski boots and their parts, ski-jump boots and their parts, snowboard boots and their parts, ice hockey skates