9 Software, namely, downloadable software for use in processing, transmitting, receiving, organizing, manipulating, playing, reviewing, reproducing and streaming audio, video and multimedia content, in particular text, data, image, audio, video and audio visual files, also in interactive high definition (HD) quality and ultra high definition (UHD) quality; downloadable computer software applications for mobile phones, namely, software for use in the delivery and distribution of audio, video and multimedia entertainment content in particular text, data, images, audio, video and audio visual files, also in interactive high definition (HD quality and ultra high definition (UHD) quality; downloadable software for streaming audio visual and multimedia content via the Internet, satellite and global communications networks, also in interactive high definition (HD) quality and ultra high definition (UHD) quality; downloadable software for streaming audio visual and multimedia content to mobile digital electronic devices, also in interactive high definition (HD) quality and ultra high definition (UHD) quality; downloadable software for searching, organizing, and recommending multimedia content; downloadable computer games entertainment software; downloadable electronic game programs; apparatus being instruments for transmitting and receiving audio and visual content; computer hardware for streaming audio visual and multimedia content via the Internet and global communications networks, namely, mobile phones; digital media streaming devices, digital video recorders, DVD and high definition video disc players, home theatre systems comprised of audio and video receivers and video, optical, and universal disc players; televisions, and television set-top boxes; telecommunications apparatus, namely, transmitters, cables, multiplexers, satellite; film production apparatus, namely, film recording apparatus, film reproducing apparatus, apparatus for editing cinematographic film; blank video, data and sound carriers being optical data carriers; pre- recorded audio visual recordings, audiotapes, videotapes, video discs, compact discs, DVDs and multimedia software recorded on CD-ROM featuring entertainment programming; electronic learning games in the nature of downloadable electronic game software for educational purposes; computer game discs; downloadable electronic publications, including those sold and distributed online, being books and trade magazines in the field of media and entertainment; downloadable electronic publications in the nature of books and trade magazines in the field of media and entertainment; protective cases for laptop computers, tablet computers, smart phones and other portable electronic devices, in the nature of media players, personal digital assistants and mobile phones; protective coverings for laptop computers, tablet computers, smart phones and other portable electronic devices, in the nature of media players, personal digital assistants and mobile phones; headphones, earphones, ear buds; sunglasses