The colors blue, red, orange, yellow, green, light blue, teal, purple, pink, black and white are claimed as a feature of the mark.
The mark consists of the stylized wording "THE BEAUTY OF DIAGNOSTIC IMAGING" in white on a light blue square. Above, below, and to the right of this element are twenty-six squares of yellow, red, purple , pink, black, green, light blue, and teal containing radiology images of plants, violins, molecules, volcanos, and parts of the body, in particular a hand, knee, baby in utero, head and neck, the nervous system, a skull, and lungs, in purple, red, pink, orange, yellow, green, blue, black, white, and teal. In the bottom right is another square design in blue with the wording "BRACCO" and "LIFE FROM INSIDE" in white with the outline of a hexagon in white above and below the term "BRACCO" with two parallel white lines forming the top right portion of the hexagon.
The English translation of "BRACCO" in the mark is "Hound".
Trademark: 79255986
