Color is not claimed as a feature of the mark.
The SCALE2SAVE mark consists of a set of words composed of the terms scale / ladder, to and save (save but also economize); the term SCALE TO SAVE, in itself, means nothing, and is not used as such in English, but the play on words refers, on the one hand, to the ladder that is thrown to save (someone), and, on the other hand, to the economy of scale; the mark SCALE2SAVE is, therefore, very distinctive
SCALE TO SAVE; SCALE TWO SAVE