35 Advertising; business management; business administration; office functions; updating of advertising material; cost price analysis; business inquiries; business management and organization consultancy; business management consultancy; publication of publicity texts; business information; marketing; on-line marketing on a computer network; organization of exhibitions and trade fairs for scientific commercial and advertising purposes; public relations; systemization of information into computer databases; direct mail advertising; administrative processing of purchase orders; demonstration of goods; publicity agency services in the nature of publicity columns preparation; product merchandising for others; creation of customer acquisition and customer loyalty programs and customer loyalty marketing by providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; presentation of goods and services by providing television home shopping services in the field of general consumer merchandise; compilation of data in databases for business purposes; updating of data in databases; maintenance of data in databases; retail store and wholesale store services for scientific instruments, apparatus and equipment, in particular laboratory equipment, laboratory centrifuges, dosing devices, in particular single-use devices, apparatus of plastic with communicating connections, in particular tubes, pipes, bags, containers and filters for pharmaceutical or biotechnology applications, pipettes, multichannel pipettes, pipette controllers, pipette tips, filters for use in pipettes or pipette tips, pipette stands, charging stations for pipettes, pipette accessories, syringes for use with pipettes, dispensers, in particular being attachments for containers, incubators, microtiter plate, devices for reading microtiter plates, testing apparatus not for medical purposes, incubators for bacteria culture, chemistry apparatus and instruments, computer programs, computer software, recorded, diagnostic apparatus, not for medical purposes, dosimeters, laboratory trays, laboratory centrifuges, diaphragms for scientific apparatus, microscopes, optical apparatus and instruments, apparatus and instruments for physics, sceleroscopes, thermostats, lens hoods, scales, weighing apparatus and instruments, printers, laboratory equipment, tubes for laboratory and scientific use, test tubes for use in laboratories, disposable products for laboratories, laboratory supplies of plastic, in particular bottles, vials, spray bottles, connectors, zippered pouches, laboratory tubes, pcr tubes and accessories, eyeglasses, lenses, spectacle frames, sunglasses, optics, magnetic data carriers, recording discs, compact discs, dvds and other digital recording media, tubes for medical use, test tubes for medical use, diagnostic apparatus for medical purposes, medical apparatus and instruments, containers for medical, diagnostic, chemical, biological and laboratory purposes, filters, in particular filter apparatus and installations, apparatus and installations for treatment of solutions in the pharmaceutical, medical and laboratory fields, bioreactors and fermenters, freezers, refrigerators, refrigerating containers, freezer apparatus and installations, paper and cardboard, printed matter, stationery, office requisites, except furniture, instructional and teaching material, printed matter, namely, newsletters, periodicals, books, brochures, guides, bulletins, magazines, product manuals, and printed instructional, educational, and teaching materials all in the fields of science, technology, electronic and optical equipment, testing, measurement, chemical or biological analysis, telecommunication, and medicine, printed instructional, educational and teaching materials, note pads, note cards, memo pads, self-adhesive notes and writing tablets, greeting cards, folders for papers, document files, announcement cards, stickers, pencils, pads, writing paper, pamphlets, bookbindings, books, flyers, forms, photographs, graphic representations, graphic reproductions, handbooks, calendars, bookmarkers, note books, paperclips, conical paper bags, posters, playcards of paper or cardboard, advertisement boards of paper or cardboard, prospectuses, boxes of cardboard or paper, bags of paper or plastics, for packaging, cardboard articles, periodicals, magazines, newspapers, household and kitchen utensils, glassware, porcelain, earthenware, clothing, headgear, caps, games, playthings, gymnastic and sporting articles, merchandising articles and giveaways in the form of sweets, cereal- based snack food, cookies, crackers, candy and confectionery; arranging and conducting of trade fairs for commercial and advertising purposes