35 Retail and wholesale store services and online retail and wholesale store services offered through use of downloadable software applications and customer membership loyalty programmes, all featuring crockery, drinkware, coffee cups, tea cups, take-away cups, mugs, lids, saucers, bowls, plates, serving plates, dishes, dinnerware, food and beverage containers, serving trays, thermally insulated containers for food and drink, travel mugs, cookware and cooking utensils, coasters, trivets, tableware, coffee brewing equipment, coffee pots, tea making equipment, teapots, beverage stirrers and smart drinkware and dinnerware which operate with built-in electrical components, data chips or downloadable software applications; distributorship services in the field of crockery, drinkware, coffee cups, tea cups, take-away cups, mugs, lids, saucers, bowls, plates, serving plates, dishes, dinnerware, food and beverage containers, serving trays, thermally insulated containers for food and drink, travel mugs, cookware and cooking utensils, coasters, trivets, tableware, coffee brewing equipment, coffee pots, tea making equipment, teapots, beverage stirrers and smart drinkware and dinnerware which operate with built-in electrical components, data chips or downloadable software applications; provision of business information and advice relating to an exchange, replacement and re-distribution system for reusable take-away drinkware and dinnerware