35 Advertising services; business management; business administration services; distribution of samples for publicity purposes; wholesale store services, retail store services, and on-line retail store services featuring beer, mineral and aerated waters and other non-alcoholic beverages, fruit beverages and fruit juices, syrups and other preparations for making beverages, water, non-alcoholic beverages made of concentrated fruit syrups, fruit juice, water and sugar, non-alcoholic beverages based on water, caramelized sugar, rosehip, herbs and vitamin C, non-alcoholic beverages based on herbs, non-alcoholic beverages based on tea, non-alcoholic aperitifs, non-alcoholic cocktails, malt wort, water based flavoured beverages, fruit based flavoured beverages, fruit extracts based flavoured beverages, essences for making beverages, alcoholic beverages except beer, cocktails, aperitifs; providing advertising campaigns, radio advertising, television advertising, advertising in the press, advertising via post, on-line advertising, advertising by e-mail, advertising of club activities and prize draws for promotional purposes, advertising presentations and advertising events for products' information purposes