The color(s) red, brown, green, yellow and white are claimed as a feature of the mark.
BROWN for the writing in the mark (Dolce Milano) and outside the mark (Il cuore buono della città) and the two points in the circular outline, BEIGE and BROWN for the circular outlines around the writing (Dolce Milano), BEIGE for the ear of corn, GREEN, for the left part of the Italian flag, WHITE, for the central part of the Italian flag and the background of the mark, RED, for the right part of the Italian flag.
The mark consists of stylized yellow incomplete oval shape , with stylized brown circles att he top and bottom of the incomplete shape. Within the shape is the stylized brown wording "DOLCE MILANO", below which is a stylized red triangle to the right and a stylized green triangle to the left. Below the triangles is a stylized yellow line, below which is a stylized yellow ear of corn. All of those elements are set against a white background . Outside the oval shape is a black oval against a white background. Below the ovals is the stylized brown wording "IL CUORE BUONO DELLA CITTA'".
The English translation of "Dolce Milano il cuore buono della città" in the mark is "sweet milan the good earth of the city".