9 Computer software for use in database management for use in connection with affinity programmes and loyalty programmes; software applications for mobile phones, tablets and handheld computers featuring software for transmitting data and images; software for use in advertising; computer programs being downloadable software for transmitting data and images; computer e-commerce software for use in processing payments for purchased goods and services; computer software for use in connection with sales and promotional incentive schemes, namely, for disseminating advertisements, promotional sales incentives and promotional discounts and rewards, to consumers; magnets, including decorative; sound, image and data transmission, recording and reproducing apparatus; multimedia projectors; computers; computer games programmes; computer game cartridges; computer game discs; video games software; video game cartridges; video and computer games cartridges for use with electronic games apparatus; sound and video recordings featuring music and artistic performances; Pre-recorded DVDs, CDs, record disks, magnetic and optical discs, video and audio tapes, video and audio cassettes, video and audio cartridges, USB and flash memory cards and magnetic and optical data carriers, all bearing sound recordings, video recordings, data, images, games, graphics, text, television and radio programs and information in the field of music and artistic performances; blank magnetic data carriers; downloadable electronic publications in the nature of magazines and newsletters, provided on-line from databases or the Internet, in the field of music, art, lifestyle, health, fashion, finance and business; pre-recorded interactive compact discs and CD-ROMs featuring computer games; cases and holders for CDs, records, discs, tapes, cassettes and video game cartridges; radios; mobile telephones; mobile telephone fascias being covers; stands adapted for telephones; walkie-talkies; calculators; refrigerator magnets; data recordings, namely, visual and audio recordings featuring audio, video, still and moving images and text in the field of music and artistic performances; downloadable electronic publications, namely, magazines and newsletters in the field of music, art, lifestyle, health, fashion, finance and business; mouse mats; electronic instructional and teaching apparatus and instruments, namely, training simulators for playing musical instruments and electronic games for the teaching of children; protective knee pads for workers, protective elbow pads for workers; egg timers