35 Retail store services featuring swimming apparatus, life-saving apparatus and equipment, swimming aids, buoyancy aids, flotation devices, flotation clothing, swimming teaching aids, swimming goggles, swimming caps, swimwear, water bottles, soft toys, plush toys, T-shirts, clothing, sports clothing, leisure clothing, footwear, headgear, towels, books, colouring books, comic books, comic strips, magazines, comics, instruction manuals, teaching materials, bags, travel bags, kit bags and waterproof bags; retail store services provided online featuring swimming apparatus, life-saving apparatus and equipment, swimming aids, buoyancy aids, flotation devices, flotation clothing, swimming teaching aids, swimming goggles, swimming caps, swimwear and water bottles, soft toys, plush toys, T-shirts, clothing, sports clothing, leisure clothing, footwear, headgear, towels, books, colouring books, comic books, comic strips, magazines, comics, instruction manuals, teaching materials, bags, travel bags, kit bags and waterproof bags; mail order services featuring swimming apparatus, life-saving apparatus and equipment, swimming aids, buoyancy aids, flotation devices, flotation clothing, swimming teaching aids, swimming goggles, swimming caps, swimwear, water bottles, soft toys, plush toys, T-shirts, clothing, sports clothing, leisure clothing, footwear, headgear, towels, books, colouring books, comic books, comic strips, magazines, comics, instruction manuals, teaching materials, bags, travel bags, kit bags and waterproof bags