9 apparatus for recording, transmission or reproduction of sound or images; data processing equipment, computers; software, namely, database management software, wireless communication software for voice, audio, video and data transmission, optical and touch screen based character recognition software, telephony management software, electronic mail and messaging software, paging software, database synchronization software; application software and application software for mobile phones for event participants to view, browse and sign up for sessions, browse and view other participants' profiles, browse and view presenters' profiles, view sponsors' profiles, share their preferences via polling and voting, in live sessions, send questions to organizations, submit words related to a particular topic for them to be displayed on a live screen in a word cloud format, exchange business cards with other participants, access documents shared by organizations, scan QR codes to trigger specific actions within the mobile applications, share moments and insights with other participants by posting messages, pictures, and videos, have a compilation of what has happened within the event, fill out surveys shared by organizations, send direct, or group messages to other participants, take notes, easily organize ad-hoc meetings with other participants, view the venue map, discover participants with similar interests, break the ice with other participants by suggesting topics to discuss to kick-start a conversation, vote for a poster and see the author's information, view the most popular content sessions, presenters and documents, scan QR codes to trigger Augmented Reality actions, choose the topics they would like to hear about during a panel discussion, and to ask questions related to those topics, share ideas with other participants within a given team or a wider audience; aforementioned application software for mobile telephones; downloadable computer software applications for event participants to view, browse and sign up for sessions, browse and view other participants' profiles, browse and view presenters' profiles, view sponsors' profiles, share their preferences via polling and voting, in live sessions, send questions to organizations, submit words related to a particular topic for them to be displayed on a live screen in a word cloud format, exchange business cards with other participants, access documents shared by organizations, scan QR codes to trigger specific actions within the mobile applications, share moments and insights with other participants by posting messages, pictures, and videos, have a compilation of what has happened within the event, fill out surveys shared by organizations, send direct, or group messages to other participants, take notes, easily organize ad-hoc meetings with other participants, view the venue map, discover participants with similar interests, break the ice with other participants by suggesting topics to discuss to kick-start a conversation, vote for a poster and see the author's information, view the most popular content sessions, presenters and documents, scan QR codes to trigger Augmented Reality actions, choose the topics they would like to hear about during a panel discussion, and to ask questions related to those topics, share ideas with other participants within a given team or a wider audience