9 Computer hardware; computer firmware for use in database management in the field of e-commerce; downloadable software, in particular, online shopping software for consumers, namely, software enabling users to pay for goods and services, trade goods and services, compare the prices of goods and services, make online reservations for goods and services and receive information in the field of online shopping; e-commerce software enabling users to carry out electronic commercial transactions by electronic means via a global computer network; software for financial services and financial management, namely, computer software for producing financial models; downloadable cloud-computing software for managing virtual machines on a cloud computing platform; software for the purchase, sale, trade, payment, and storage of goods and digital goods; software for the purchase, sale, trade, payment, activation, storage and administration of services; software for e-commerce, namely, computer e-commerce software to allow users to perform electronic business transactions via a global computer network