35 Advertising; business management; business administration; office functions; publication of printed matter for advertising; distribution of advertising material; promotional activities; publicity; business operation; business organisation, business communication, business strategic, business economics and business administrative consultancy; provision of commercial information; business advice relating to franchising; marketing; market canvassing, market research and market analysis; commercial business mediation in purchase and sale, import and export, as well as wholesale and retail services concerning optical apparatus and instruments, spectacles, virtual reality glasses, data, audio, video and multimedia files, audiovisual apparatus and instruments and audio- and video-receivers, virtual reality apparatus and systems, projection screens, projection walls, graphic screens and interactive graphic screens, instrumentation simulators, virtual reality headsets, software for virtual reality games, 2D and 3D software, printed matter, whether or not in digital form, electronic publications, audiovisual and multimedia productions, data suits, data gloves, sporting articles and equipment, games, merchandising articles, parts of the aforementioned goods and other commercial goods; organisation of events for commercial and advertising purposes; compilation, management and editing of computerised databases; consultancy, information and advisory regarding the aforementioned services; the aforementioned services also provided via electronic networks, including the internet