42 Design and development of computer hardware and software; computer services in the nature of customized web pages featuring user-defined or specified information, personal profiles, audio, video, photographic images, text, graphics and data; computer services, in particular, providing search engines for obtaining data on a global computer network; providing temporary use of non-downloadable software applications for social networking, creating a virtual community, and transmission of audio, video, photographic images, text, graphics and data; application service provider (ASP) services, in particular, hosting computer software applications of others; application service provider (ASP) featuring software to enable or facilitate the creating, editing, uploading, downloading, accessing, viewing, posting, displaying, tagging, blogging, streaming, linking, annotating, indicating sentiment about, commenting on, embedding, transmitting, and sharing or otherwise providing electronic media or information via computer and communication networks; providing non-downloadable e-commerce software to allow users to perform electronic business transactions via global computer network; computer services, in particular, application service provider featuring application programming interface (API) software to allow users to perform electronic business transactions via a global computer network; software as a service (SaaS) services featuring software for sending electronic message alerts, for transmitting orders and sending and receiving electronic messages, and to allow users to perform electronic business transactions via a global computer network; application service provider featuring application programming interface (API) software for managing, tracking, reporting and measuring media planning, media buying and advertising of others; online ad-buying platform provider, in particular, providing non-downloadable software programs for allowing buyers and sellers of online advertising to purchase and sell advertising inventory; platform as a service (PaaS) featuring computer software platforms for use in purchasing and disseminating advertising; application service provider (ASP) featuring software for use in buying, selling, tracking, valuing, optimizing, targeting, analyzing, delivery, and reporting of online advertising and marketing; application service provider (ASP) featuring software for use in designing and managing online advertising and marketing campaigns; designing and developing computer game software and video game software for use with computers, video game program systems and computer networks; development of computer hardware for computer games; video game development services; design, engineering, research, development and testing services in the field of mobile application software development related to the use and functionality of hyperlinks; technical consultation in the field of mobile application software development related to the use and functionality of hyperlinks; providing temporary use of non-downloadable computer software enabling development, assessment, testing, and maintenance of mobile software applications for portable electronic communication devices, namely, mobile phones, smartphones, handheld computers and computer tablets