35 Retail store services and online retail store services featuring food products, namely chocolate products, confectionery products, chocolates, pralines, sugar, caramels, candy, comfits, cakes, waffles, gingerbread, marzipan, almond paste, edible ices, ice cream, powders for edible ices, tarts, brioches, biscuits, rusks, pastries, petit fours being pastries, cocoa-based products, coffee; retail store services and online retail store services featuring alcoholic beverages excluding beers, wines, sparkling wines, wines with protected appellation of origin, champagne, ciders, digesters being liqueurs and spirits, spirits; distribution of samples for publicity purposes; demonstration of products; organization of exhibitions and trade fairs for commercial or advertising purposes; organization of promotional operations with a view to developing customer loyalty, namely, providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; commercial business management