35 Advertising and business marketing services relating to the encouragement and promotion of all types of activities relating to basketball and contributing to the progress and development thereof; rental of billboards; rental services for advertising space; promotional agency services for sports; public relations; market research services; market opinion polling services; database compilation services; computer file management services; retail store services featuring solvents, paraffins, waxes, bitumens and oil, clothing, footwear, headgear, sports goods, stationery, apparatus for recording, transmitting and reproducing sound and images, books, video games; retail store services featuring dolls, newspapers, magazines, printed publications, pins, badges, keyrings, tickets, jewelry, watches, bags, table napkins, flags, non-alcoholic beverages and alcoholic beverages, smokers' articles, confectionery products; online retail store services featuring solvents, paraffins, waxes, bitumens and oil, clothing, footwear, headgear, sporting goods, stationery, apparatus for recording, transmission or reproducing sound and images, books, video games; online retail store services featuring toys, dolls, newspapers, magazines, printed publications, pins, badges, keyrings, tickets, jewelry, watches, pouches, napkins, flags, non-alcoholic and alcoholic beverages, articles for smoking and pastries for customers to conveniently view and purchase those goods by means of the Internet; information services regarding businesses, provided online from a computer database or from the Internet; compilation of indexes of advertising messages used as web pages on the Internet for commercial purposes; the compilation of business directories for publishing on the Internet or other wireless electronic communication networks; rental of space on websites for advertising products and services; auctioneering services provided on the Internet; business administration services for processing of sales made via the Internet; the provision of incentive award benefit programs for enhanced access at sports stadiums through the issue and processing of loyalty card points for purchase of a company's goods and services; promotion of basketball events and basketball competitions of others; search for financial sponsorship for basketball competitions; consultancy services in the field of personnel management of sports teams; promotion of sports events of others in relation to basketball; advertising of goods and services for others through contractual conditions, establishment and improvement of reputation and image enhancement through sporting and cultural events; advertising services; commercial business management; commercial administration of the licensing of the goods and services of others; providing office functions; publication of statistics in the nature of providing statistical information for commercial purposes; all the aforesaid services relating to the sport of basketball