The color(s) black, white, gray, gold, light gold, and red is/are claimed as a feature of the mark.
"UENAE" AND "HOKKAIDO PRIVATE FARMING" AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "GYU" AND "HOKKAIDO"
The mark consists of a the gold wording "CHATEAU UENAE" above three gold Japanese characters above three light gold Japanese characters, above a stylized white and black building with a red roof and a stylized representation of a white star, all above the white wording "HOKKAIDO PRIVATE FARMING" all within a black background square with a quilted pattern outlined with a gray, white, and black border.
The non-Latin characters in the mark transliterate to "HOKU SETSU GYU HOKKAIDO" and this means "NORTHERN SNOW COW" in English.
The wording "UENAE" and "HOKKAIDO" has no meaning in a foreign language.