35 Advertising; commercial business management; business administration; employment agency services; personnel recruitment; advertising, including promotion of products and services of third parties through sponsoring arrangements and license agreements relating to international sports' events; online advertising services; information and advisory services in relation to commercial business management and business administration provided online or via the Internet; advertising and promotional services; dissemination of advertising and promotional materials; providing advertising space on the Internet, on billboards and in kiosks; rental of advertising space and advertising material; publication of advertising texts; rental of advertising time in film credits; television advertising; radio advertising; promotion of sports events of others in the field of football; promotion of the goods and services of third parties; company sponsorship search services in relation to football competitions; compilation of advertisements for use as web pages on the Internet or on wireless electronic communication devices; provision of space on web sites for advertising goods and services; provision of an online marketplace for buyers and sellers of goods and services; online auction services; compilation of business directories for publication on the Internet and on wireless electronic communication networks; promotional marketing services; promoting sports competitions and events of others; public relations; market study services; marketing research services; public opinion polling services; organization of events, exhibitions, trade fairs and shows for commercial, promotional purposes; organization of advertising for trade fairs; database management services; compilation of statistics; compiling of data, statistics and other sources of information on sports performances for business purposes; business management and organization consultancy; business consultancy for companies; promoting sports competitions of others; provision of commercial information and advice for consumers in the choice of products and services; advertising for sports events in the field of football; retail store services, including online retail store services, featuring consumer goods of common metals, machines and machine tools, tools and utensils, optical, audiovisual, magnetic, electric and electronic apparatus and equipment, medical apparatus and equipment, apparatus and equipment for lighting, heating, cooking, refrigerating, drying and ventilating, vehicles and accessories therefor, articles of precious metals, jewelry and watchmaking and timekeeping instruments, badges and pins, musical instruments, paper and cardboard goods, printed matter and stationery, tickets for sports events, leather and imitation leather goods, luggage and bags, umbrellas, household goods, furniture, promotional and exhibition articles, textile goods, clothing, footwear and headgear, embroidery and ribbons, cords and derivatives, floor coverings, games, toys, sporting articles, food and food products, alcoholic and non-alcoholic beverages, solvents, paraffin, wax, bitumen and petroleum, fuels, oils, lubricants, transmission fluids, brake fluids, anti-freeze agents, cooling fluids, hydraulic fluids, greases, gasoline, gasoline for engines, diesel fuel, fuel oil, fuel gas, fuel gas, bio-fuel, hub caps, tires, casings for pneumatic tires, alloys for wheels, sun screens, roof racks, holders for carrying sports equipment, seat covers, covers for cars, potato chips, French fries, milk, milk beverages, drinking yogurts, milk shakes, milk products, cheese, soy milk, non-alcoholic beverages, mineral and aerated waters, energy drinks, isotonic beverages, fruit and vegetable beverages and juices, beers, lagers and ales, non-alcoholic beers, coffee, tea, cocoa, cakes, biscuits, crackers, candies, edible ices, confectionery, chocolate confectionery, chocolate, corn chips, mustard, vinegar, sauces, hamburgers sandwiches, cheese burger sandwiches, sandwiches with fish, meat or vegetables and hot dog sandwiches, enabling customers to view and purchase those goods in stores or via the Internet or via wireless electronic communication; retail store services featuring food and beverages; vending machine services featuring food and beverages, enabling customers to conveniently view and purchase those food and beverages; retail store services, including online retail store services, featuring fuel, kerosene, fuel gas, bio-fuel, motor oils and greases, lubricants and greases, hydraulic transmission oils and fluids, fluids for hydraulic circuits and hydraulic oils, enabling customers to view and purchase those goods in stores or via the Internet or via wireless electronic communication; business administration services for the processing of sales made on the Internet or on wireless electronic communication devices; business administration services, namely, billing; business administration of consumer loyalty programs; ticket sale promotion services; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes; compilation of data into a central file, namely, still or animated images, for business purposes