35 Wholesaling and retailing of food and drinks including pizza, pizza products, prepared pizza meals, breads, calzones, pasta, pasta sauces, prepared pasta meals, salads and pasta salads, ice-cream, prepared and frozen desserts and other prepared food stuffs; retail sales including online retail sales of food and drinks including pizza, pizza products, prepared pizza meals, breads, calzones, pasta, pasta sauces, prepared pasta meals, salads and pasta salads, ice-cream, prepared and frozen desserts and other prepared food stuffs; distribution of samples; procurement services (purchasing goods and services for franchisees); sales promotions for others; business management assistance and consultancy services; business advice and consultancy relating to franchising; commercial administration of the licensing of the goods and services of others; administration of the business affairs of franchises; business advisory and assistance services relating to the establishment and operation of franchises; providing professional business service assistance in the management, establishment, design, construction, equipping and operation of restaurants and take-away food stores; business advisory services relating to the setting up of and running of restaurants and take away food stores; promotion and advertising services; organisation, administration and management of customer loyalty programmes