The mark consists of a yellow and gold checkered curved rectangle bordered in red containing the words "AMARO MONTENEGRO" curved upward in brown at the bottom and in the center of the rectangle; the word "MONTENEGRO" is bordered in gold; above the wording at the center, an image of a gold lion appears with a brown mane and tail in the center of a beige shield with vertical brown stripes across the top portion of the shield which is gold; the shield is surrounded by red, beige and green banners; there is a gold crown centered above the shield; red curtains bordered in gold draped around the shield extend from the bottom of the crown; the inside of the curtains is gold on top and beige on the bottom; a gold medal hangs from the bottom of the curtains; to the left of the shield are green olive branches entwined with 3 overlapping gold coins on the top and 3 gold coins on the bottom; a banner in beige with the word and year "PRAGA 1898" in brown appears on top of the first row of coins; the first gold coin from the left on top consists of a "MONDE SELECTION" label in brown; the second gold coin includes a coat of arms in brown and the third gold coin contains a brown building; between the first gold coin from the left on top and the first gold coin from the left on the bottom, a beige banner with the year and word "1971 BRUXELLES" in brown appears; the first gold coin at the bottom from the left consists of an image of a man, in brown, with the wording "LEOPOLD II ROI DES BELGES" in brown above him; the outside of the coin is surrounded by the words and year "CONCOURS INTERNATIONAL BRUXELLES 1898" in brown; the second coin from the left and the bottom consists of an image of a man, in brown, with the words "VITTORIO EMANUELE" above him in brown; the second coin is overlapped by the third coin which contains an image of a group of individuals in brown and the words and date "ESPOSIZIONE NAPOLI 1900" in brown above them; to the right of the shield are green olive branches entwined with 3 overlapping gold coins on the top and 2 overlapping silver coins on the bottom; a banner in beige with the year and wording "1910 BRUXELLES" in brown appears on top of the first row of coins; the first coin from the right contains a laurel in brown and a brown circle with brown characters inside; below this coin a banner in beige containing the word and year "AMSTERDAM 1975" in brown appears; the second coin from the right contains an image of people in brown and the third coin contains an image of a horseman with a trumpet in brown; the first silver coin on the right contains the word "AUSTELLUNG" in brown and partial words "AN", "TENEGRO", "URGO" and "1898" in brown; the second silver coin from the right contains an image of a house and person in brown; separated and to the right of the gold and silver coins is a brown and gold medal with the words and year "EXP. INTERNATIONAL MARSEILLE 1901" in brown under it; in the bottom right hand corner of the rectangle the signature of "COBIANCHI STANISLAO" in red appears on top of an image of a banner and circle with his name; on the bottom left an image of a still in a circle with the words "BOLLITURA MACERAZIONE DISTILLAZIONE" appears.
The names, portraits, and/or signatures shown in the mark do not identify particular living individuals.
The colors yellow, gold, red, brown, silver, green, and beige are claimed as a feature of the mark.
The English translation of the wording "AMARO", "PRAGA", "MONDE", "BRUXELLES", "CONCOURS INTERNATIONAL BRUXELLES", "ESPOSIZIONE NAPOLI", "AUSTELLUNG", and "BOLLITURA MACERAZIONE DISTILLAZIONE" in the mark is "BITTER", "PRAGUE", "WORLD", "BRUSSELS", "INTERNATIONAL COMPETITION BRUSSELS", "NAPLES EXHIBITION", "EXHIBITION", and "BOILING STEEPING DISTILLATION".
"AMARO", "PRAGA 1898", "MONDE SELECTION", "1971 BRUXELLES", "CONCOURS INTERNATIONAL BRUXELLES 1898", "ESPOSIZIONE NAPOLI 1900", "1910 BRUXELLES", "AMSTERDAM 1975", "AUSTELLUNG", "1898", "EXP. INTERNATIONAL MARSEILLE 1901", AND "BOLLITURA MACERAZIONE DISTILLAZIONE"