35 Retail and wholesale store services featuring electronic books, DVDs, computer software, scientific, life-saving and teaching apparatus, medical apparatus and instruments, orthopaedic physical therapy products, medical devices for physical therapy, lumbar rolls, cervical rolls, night rolls, coccyx cushions, medical furniture, printed matter, publications, books, instructional and teaching material, and furniture; mail order services in relation to electronic books, DVDs, computer software, scientific, life-saving and teaching apparatus, medical apparatus and instruments, orthopaedic physical therapy products, medical devices for physical therapy, lumbar rolls, cervical rolls, night rolls, coccyx cushions, medical furniture, printed matter, publications, books, instructional and teaching material, and furniture; direct marketing services; sales promotions; advertising services for others; organisation, operation, management and supervision of customer loyalty schemes namely, administration of customer loyalty programs for commercial promotional and advertising purposes and for enabling participants to obtain discounts on goods and services through use of a discount membership identification number; promoting the sale of goods and services of others by means of developing point of purchase promotions for others; the bringing together, for the benefit of others, of a variety of goods, namely, electronic books, DVDs, computer software, scientific, life-saving and teaching apparatus, medical apparatus and instruments, orthopaedic physical therapy products, medical devices for physical therapy, lumbar rolls, cervical rolls, night rolls, coccyx cushions, medical furniture, printed matter, publications, books, instructional and teaching material, and furniture, enabling customers to conveniently view and purchase those goods; marketing services; product marketing services; promotional marketing services; business management for others; business administration for others; importing and exporting agency services; advisory services, consultancy services and information services in the fields of retail and wholesale services, advertising, marketing and promotional services; the provision of the aforesaid services online via a website, the Internet or other computer networks and/or accessible by mobile phone and other Internet-enabled devices; all of the aforesaid services in connection with the education, diagnosis, assessment, and treatment of musculoskeletal issues