9 Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking being supervision, life-saving and teaching apparatus and instruments, namely, photographic projectors, recording devices, mobile phones; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity, namely, electric switches; apparatus for recording, transmission or reproduction of sound or images; prerecorded magnetic data carriers featuring quantitative data, images, and text in the field of marketing analytics, blank recordable optical disc; compact discs featuring music, pre-recorded music videos, and quantitative data, images, and text in the field of marketing analytics, DVDs featuring films in the field of marketing analytics and other digital recording media, namely, pre-recorded digital video discs featuring films in the field of marketing analytics; mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment, computers; computer software for controlling and managing consumer behavior information, marketing analytic data, sales records data, market segmentation information; fire extinguishing apparatus