35 Advertising services; telemarketing services; retail store services featuring pre-recorded compact discs, DVDs and digital media, computer software, downloadable publications, downloadable video files, jewellery, horological and chronometric instruments, watches, printed matter, photographs, stationery, artists' materials, paint brushes, instructional and teaching material except apparatus, books, magazines, partwork publications, comics, comic books, stickers, sticker books, transfers and decals, writing instruments, pens, pencils, crayons, erasers, greetings cards, postcards, paper crafts materials, colouring books, note books, diaries, photograph albums, calendars, stencils, pictures, drawings, paintings, posters, modelling clay, bookends, bookmarks, gift cards, ring binders, personal organisers, desk organisers, folders, booklets, notepads, address books, autograph books, pen and pencil boxes, pen and pencil cases, chalk, rulers, pencil sharpeners, paper cake decorations, paper party decorations, figurines made of plastic, clothing, footwear, headgear, shirts, tee-shirts, caps, games and playthings, gymnastic and sporting articles, decorations for Christmas trees, toys, balls, balloons, building blocks, plush toys, bath toys, crib toys, music box toys, party favours in the nature of small toys, multiple activity toys, manipulative games, dolls, dolls clothes, dolls houses, magnetic games and toys, board games, action figures, playsets for action figures, toy models, toy figurines, children's play cosmetics, radio-controlled toys, snow globes, skates, puzzles, hand-held electronic games, playing cards, trading cards games, kites, kaleidoscopes, hanging mobiles, kits of parts sold complete for constructing toy models; advice, information and consultancy services relating to all of the aforesaid services; none of the aforesaid relating to motor land vehicles or toys of motor land vehicles which do not represent motor land vehicles from or used in fictional works, or to goods to be distributed for sports promotion