The mark consists of a stylized purple hippopotamus with a black and dark grey outline, lavender purple eyes on white sclera with black pupils, pink-peach inner ears and hooves, black eyebrows, nostrils and freckles, and white teeth chewing a mass of bright green, medium green and light green lettuce, yellow corn, bright green, medium green and light green broccoli, a red tomato, beige mushrooms, a rust orange carrot and bright green, medium green and light green peas all above the wording "VEGAN HIPPO" appearing in the color purple.
The color(s) purple, grey, white, black, pink, green, yellow, red, beige and orange is/are claimed as a feature of the mark.
"VEGAN"