9 Communications and telecommunications apparatus and instruments, namely cellular telephones, wireless telephones, video telephones; electrical and electronic apparatus and instruments for processing, logging, storing, transmission, retrieval or reception of data for use in relation to mobile phones and/or the telecommunications industry, namely mobile telephones and telephone answering apparatus; computer software for monitoring, analyzing, building and running sales, service and customer journeys, configuring tablet or mobile phone based sales, service and customer journeys, configuring the gamification of sales, service and customer journeys, configuring real-time analytics of sales, service and customer journeys, configuring needs based recommendations as part of a sales, service or customer journey, configuring contact center based sales, service and customer journeys, configuring the integration of sales, service and customer journeys to third party interfaces and screens, and configuring the creation of sales, service and customer journeys using a web-based graphical user interface; computer software for monitoring, analysing, building and running sales, service and customer journeys, configuring tablet or mobile phone based sales, service and customer journeys, configuring the gamification of sales, service and customer journeys, configuring real-time analytics of sales, service and customer journeys, configuring needs based recommendations as part of a sales, service or customer journey, configuring contact center based sales, service and customer journeys, configuring the integration of sales, service and customer journeys to third party interfaces and screens, and configuring the creation of sales, service and customer journeys using a web-based graphical user interface; graphical user interface software for sales, service and customer journeys and electronic gamified environment; credit screening software for sales, service and customer journeys; computer software relating to financial history, namely, for computer software relating to financial history for building sales, service and customer journeys, and collecting, analyzing and viewing third party data on financial history; downloadable computer software for monitoring, analysing, building and running sales, service and customer journeys, configuring tablet or mobile phone based sales, service and customer journeys, configuring the gamification of sales, service and customer journeys, configuring real-time analytics of sales, service and customer journeys, configuring needs based recommendations as part of a sales, service or customer journey, configuring contact center based sales, service and customer journeys, configuring the integration of sales, service and customer journeys to third party interfaces and screens, and configuring the creation of sales, service and customer journeys using a web-based graphical user interface; downloadable computer applications for mobile phones for monitoring, analysing, building and running sales, service and customer journeys; Computer software for analyzing data related to sales and service journeys and providing employee gamification based on the data: computer software development tools; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; data processing equipment; personal computers; laptops; tablet computers; handheld computers; apparatus and instruments for recording, transmission or reproduction of sound, images or visual signs; downloadable community-based self-help software; downloadable electronic publications, namely, books, magazines, leaflets and journals in the field of computers and technology; multimedia apparatus and instruments, namely, MP3 players and media players; computer interfaces; PC card modems; downloadable computer software to enable the querying, comparison and analysis of data related to sales, service and customer journeys for use in an electronic gamified digital coaching environment; downloadable software applications to enable the control of household appliances; broadband hardware, namely modems, radios; interactive computer software accessible on computers and via mobile telephones for monitoring, analysing, building and running sales, service and customer journeys; mobile communication terminals; mobile data communications apparatus, namely mobile data receivers, mobile data terminals and mobile telephones; data transmitting apparatus; local and cloud-based memory storage devices, namely, external computer hard drives, and blank flash drives; structural parts and fittings for all the aforesaid goods