9 Surveying machines and instruments; photographic apparatus and instruments, namely, cameras; cinematographic apparatus and instruments, namely, cinematographic cameras; apparatus and instruments for conducting electricity, namely, electric cables for conducting electric charges; electrical switches; electrical transformers; electric accumulators; voltage regulators for electrical power; apparatus for recording, transmission or reproduction of sound or images; data processing equipment and computers; recorded media, namely, digital media in the nature of pre-recorded video cassettes, digital video discs, digital versatile discs, digital downloadable audio and video recordings, DVDs, and high definition digital discs featuring science, engineering and transport subject matter; computer hardware and computer firmware for use in data capture, data storage, data presentation, database management, capturing sound and images, storing sound and images and presenting sound and images in the field of vehicle telemetry, vehicle analytics, vehicle diagnostics and vehicle performance; computer games software for personal computers and home video game consoles; computer software for use in data capture, data storage, data presentation, database management, capturing sound and images, storing sound and images and presenting sound and images relating to science, engineering and transport; computer software for use in data capture, data storage, data presentation, database management, capturing sound and images, storing sound and images and presenting sound and images relating to vehicle telemetry, analytics, diagnostics and performance; computer software for use in data capture, data storage, data presentation, database management, capturing sound and images, storing sound and images and presenting sound and images relating to the telemetry, analytics, diagnostics and performance of a world land speed record vehicle; computer game programs downloadable from the Internet; computer software downloadable from the Internet for use in data capture, data storage, data presentation, database management, capturing sound and images, storing sound and images and presenting sound and images in relation to science, engineering and transport; computer software downloadable from the Internet for use in data capture, data storage, data presentation, database management, capturing sound and images, storing sound and images and presenting sound and images relating to vehicle telemetry, analytics, diagnostics and performance; computer software downloadable from the Internet for use in data capture, data storage, data presentation, database management, capturing sound and images, storing sound and images and presenting sound and images relating to the telemetry, analytics, diagnostics and performance of a world land speed record vehicle; downloadable electronic publications in the nature of electronic newspapers and magazines in the field of science, engineering and transport; telecommunications apparatus, namely, mobile phones; mouse mats; mobile phone accessories, namely, mobile phone straps, mobile phone covers and hands free devices for mobile-phones; contact lenses, spectacles and sunglasses; clothing for protection against injury, accident, irradiation or fire; car racing safety helmets; motorcycle helmets; clothing for protection against fire, namely, fireproof automobile racing suits for safety purposes; furniture adapted for laboratory use; computer game programs