35 Marketing (conducting market surveys); market research; market analysis; business management and organization consultancy; negotiation of commercial transactions for third parties; arranging of contracts for others for the buying and selling of goods; opinion polling; advertising research; distribution of products for advertising purposes; sales promotion for third parties; publicity material rental; advertising, in particular radio, television, cinema, print, videotext, teletext and Internet advertising; commercialization of advertising, namely, public relations services and marketing; telephone order placement for teleshopping services; publication of advertising prospectuses; production of advertising films; rental of advertising films; compilation, systematization and updating of data in computer databases; business management; business administration; clerical services (office functions); arranging contracts for time-limited access to databases (for others); arranging subscriptions for telecommunications services, for time- limited access to databases (for others); advertising, in particular development of strategies and planning of campaigns; project and event management, namely, planning and conducting of campaigns, projects and events for advertising purposes; organization of trade fairs and exhibitions for commercial or advertising purposes; advertising, in particular advertising of films on the Internet; distribution of catalogues and advertising prospectuses; computerized file management; telephone and/or computerized order placement for Internet shopping or teleshopping services; auctioneering, including on the Internet; advertising agencies; planning and implementation of presentations and other information offers for advertising and sales purposes, including on the Internet, on other data networks, in online services, and by means of multimedia technologies; organization and conducting of multimedia shows for advertising purposes; development of advertising concepts; advertising on electronic online communications networks; development and creating of advertising concepts; development, planning and creation of audiovisual communication concepts for advertising purposes; writing and publication of publicity texts; planning services for advertising; publication of printed matter, including in electronic form, for advertising purposes; rental of advertising time on communication media; dissemination of advertising matter; publication of catalogues for advertising purposes; production of teleshopping programs; promotional sponsorship; presentation of goods and services on the Internet; retail services, wholesale services and online mail order services relating to apparatus for recording and reproduction of sound, images and data, computer programs (recorded and downloadable), telecommunications apparatus, in particular mobile telephones, encoded cards, sound, image and data carriers, particularly audio tapes, music and video cassettes, compact discs, sound recording discs, digital audio tapes (DAT), video tapes, diskettes, all the aforesaid goods in recorded and unrecorded form, CD-ROM, magnetic data carriers, compact discs, DVDs (digital versatile discs), digital recording media, calculating machines, mobile telecommunication apparatus, application programs (apps) (downloadable), application software (apps) (recorded and downloadable) for computers, notebooks, laptops, tablet computers, smartphones and mobile terminals, mobile telephones, bags and straps for mobile telephones and smartphones, flip covers for smartphones, cases for mobile telephones, laptop computers, smartphones, laptop cases, laptop bags, downloadable ring tones for mobile telephones, wearable computers, downloadable sound, music, image, video and game files, stationery, instructional and teaching material (except apparatus), photographs (prints), toys, including toy animals and rubber animals, playing cards and video game apparatus