35 Retail and wholesale store services featuring electronic books, DVDs, medical apparatus and instruments, orthopaedic physical therapy products, medical devices for physical therapy, lumbar rolls, cervical rolls, night rolls, coccyx cushions, medical furniture, publications, books, instructional and teaching material, and furniture; mail order services featuring electronic books, DVDs, medical apparatus and instruments, orthopaedic physical therapy products, medical devices for physical therapy, lumbar rolls, cervical rolls, night rolls, coccyx cushions, medical furniture, publications, books, instructional and teaching material, and furniture; direct marketing services; sales promotions for others; advertising services; organisation, operation, management and supervision of customer loyalty schemes, namely, administration of customer loyalty programs for commercial, promotional, and advertising purposes and for enabling participants to obtain discounts on goods and services through use of a discount membership identification number; promotional marketing services; the bringing together, for the benefit of others, of a variety of goods, namely, electronic books, DVDs, medical apparatus and instruments, orthopaedic physical therapy products, medical devices for physical therapy, lumbar rolls, cervical rolls, night rolls, coccyx cushions, medical furniture, publications, books, instructional and teaching material, and furniture, enabling customers to conveniently view and purchase those goods; marketing services; business management; business administration; importing and exporting agency services; business advisory, consultancy and information services in the fields of retail and wholesale services, advertising, marketing and promotional services; and including the provision of the aforesaid services online via a website, the Internet or other computer networks and/or accessible by mobile phone and other Internet-enabled devices; all of the aforesaid services in connection with the education, diagnosis, assessment, and treatment of musculoskeletal issues