35 Retail store services featuring [ cocoa, cocoa extracts for human food and consumption, chocolate beverages, chocolate masses and chocolate chips, chocolate bars, ] chocolate products, [ chocolate sauces, sugar confectionery, marzipan, marzipan substitutes, praline sweets, also with liquid fillings, pastry and confectionery, edible ices, powder for edible ices, ] coffee, [ candy, also with liquid fillings, jam, cakes, biscuits and cookies, ] tobacco, smokers' articles, ciders, digesters in the nature of liqueurs and spirits, wines, spirits, [ alcoholic extracts or essences; ] [ presentation of goods on all communication media for wholesale or retail sale, in the nature of television home shopping services in the field of general consumer merchandise; business management advisory services relating to franchising, namely, provision of advice to companies relating to franchising; ] electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes [; business services, namely, non-legal preparation of contracts for the purchase and sale of goods and services for others; set-up, launch and management of purchase inducement, loyalty and advertising programs, namely, administration of a customer loyalty program which provides free or discount menu items; promotional services, namely, guerrilla marketing services, promoting the goods and services of others via a global computer network, promoting the goods of others by means of providing online coupons ]