35 Retail and wholesale store services and mail order services, including via the internet, featuring hand-made decorative articles, engravings and reproductions thereof, ironmongery, items forged from metal alloys and works of art, pictures, photographs; retail and wholesale store services and mail order services, including via the internet, featuring houseware goods of wood, clay, ceramic, porcelain and glass, cosmetics, soaps, perfumery, cutlery, lights being lamps, clocks, paper and cardboard, writing paper, wrapping paper and gift wrap, writing pads and books; retail and wholesale store services and mail order services, including via the internet, featuring jewellery, key fobs, goods of leather, animal skins, bags; retail and wholesale store services and mail order services, including via the internet, featuring covers for mobile telephones, personal tablet computers and computers; retail and wholesale store services and mail order services, including via the internet, featuring furniture and breakfast boards, pillows and pillow shams, felt cloth and felt piece goods, coasters of cloth and of felt cloth, textiles and textile goods, bed linen, table linen and household linen; retail and wholesale store services and mail order services, including via the internet, featuring headgear, wraps, belts and belt buckles, embroidery, knitwear, knitted fabrics and knitted garments; retail and wholesale store services and mail order services, including via the internet, featuring pipes, games and playthings, sporting articles, tea and liqueurs; services rendered by a franchisor, namely business management assistance of industrial and commercial enterprises; business management advisory services related to franchising; providing assistance in the management of franchised businesses; advertising services