35 Advertising, merchandising (sales promotion), business management advice in organizing customer loyalty systems, particularly in the field of incentive and rewards programs; marketing services, particularly the development and management of customer loyalty programs for promoting customer loyalty towards a company, for example, cross-domain and cross-business incentive and rewards programs, customer loyalty marketing; merchandising (sales promotion activities); business advice relating to customer loyalty systems; business assistance relating to online payments; "rewards" card services, digital rewards cards; promotion of goods belonging to others, namely, by providing information relating to discounts, coupons, refunds, vouchers and special offers for the goods and services of others; promotion of goods and services of others by providing a website with links to the e-commerce sites and insurance portals of others; customer loyalty services for commercial, promotional or advertising purposes; loyalty programs; management of loyalty and incentive programs; conducting of reward and loyalty programs; administration of customer loyalty programs; computerized compilation of customer lists; compilation of lists of prospective customers; organization and management of customer loyalty programs; sales promotion for others by distributing and managing loyalty cards, as well as digital loyalty cards; promotion of insurance services, for the benefit of others; the bringing together, for the benefit of others, of a variety of insurance services, to enable customers to conveniently compare and purchase those services; management of databases in connection with customer loyalty programs; management of databases, particularly the processing, analysis and provision of personal customer data in several domains; advice on business management and organization of customer loyalty systems, particularly in the field of incentive and rewards programs